~ the obsessions
I think too much about people and their actions: food, culture, and habits.
My brain mostly lives in the past: I’m a history nerd obsessed with Egyptology, strange traditions, and the tiny human details that fuel my 2AM existential debates with my best friend.
Emotional expression fascinates me. Humans are wild. Wildly different. And feelings are endlessly fascinating.
Mid-shower epiphanies basically summarize my creative process. I care deeply about why something exists.
And why people believe in it.
For those who think deeply or notice everything, same.
Let’s be friends! Email me at design.anukriti@gmail.com or say hi on LinkedIn
~ shiny things
American Advertising Awards [ADDY 2025]
~District Level
Mosaic Addy Award – Alexa / Help Dad
Gold In Consumer Campaign – Alexa / Help Dad
Gold In Consumer Campaign – Listen to the Wordle
Silver In Art Direction Campaign – Lora in Ink
~Atlanta Chapter
Best In Show – Alexa / Help Dad
Gold In Consumer Campaign – Alexa / Help Dad
Gold In Illustration – Lora in Ink
Gold In Campaign – Lora in Ink
Gold In Consumer – Campaign Listen to the Wordle
Portfolio Night All-Star 2024 – Atlanta
International Design Awards [IDA 2025]
Honorable Mention – Lora in Ink
SCAD Generate x Microsoft
Best Overall Project
SCADDY Awards 2025
Gold In Print – Lora in Ink
Gold In Copywriting – Vaseline | When Chaos Calls
Gold In Social Media/Activation – Vaseline | When Chaos Calls
Silver In Brand Strategy – Vaseline | When Chaos Calls
~ receipts
For the formal stuff, here’s my résumé
~ shiny things
AMERICAN ADVERTISING AWARDS (ADDY'S 2025)
MOSAIC ADDY AWARD (District Level)
Alexa / Help Dad
GOLD In Consumer Campaign (District Level)
Alexa / Help Dad
GOLD In Consumer Campaign (District Level)
Listen to the Wordle
SILVER In Art Direction Campaign (District Level)
Lora in Ink
BEST IN SHOW (ATL Chapter)
Alexa / Help Dad
GOLD In Consumer Campaign (ATL Chapter)
Alexa / Help Dad
GOLD In Illustration (ATL Chapter)
Lora in Ink
GOLD In Campaign (ATL Chapter)
Lora in Ink
GOLD In Consumer Campaign (ATL Chapter)
Listen to the Wordle
PORTFOLIO NIGHT ALL STAR 2024 – ATLANTA
INTERNATIONAL DESIGN AWARDS (IDA), 2025
HONORABLE MENTION
Lora in Ink
SCAD GENERATE X MICROSOFT
BEST OVERALL PROJECT
SCADDY AWARDS 2025
GOLD In Print
Lora in Ink
GOLD In Copywriting
Vaseline | When Chaos Calls
GOLD In Social Media/Activation
Vaseline | When Chaos Calls
SILVER In Brand Strategy
Vaseline | When Chaos Calls
SAVANNAH COLLEGE OF
ART & DESIGN
- MERIT SCHOLARSHIP, 2024 – 2025
- STUDENT RECOGNITION AWARD, 2024 – 2025
PARSONS SCHOOL OF DESIGN
- ACADEMIC HONORS – 2023
- DEAN'S LIST, 2019 – 2023
- MERIT SCHOLARSHIP, 2019–2023
Title: The Maker, A Self-Portrait (in Words)
Artist: Anukriti / Anu
Year: Yesterday - Today - Tomorrow
Medium: Matcha, 1,000 Pinterest tabs (all open, all necessary), and overthinking.
The Maker—an exploration of fluidity. Not a designer, not a copywriter, not just a strategist—but a shapeshifter in constant motion, evolving with each new brief, every conversation, and the daily sugar rush.
An addict of the surreal/dadaist charm, inspired to seek patterns in weird randomness and create out of the abstract. The Maker, a self-diagnosed victim of organizational OCD, enjoys clean and intelligent pairings of ideas, like dada collages, and an aggressively color-coordinated closet IRL. A mid-shampoo epiphany type of overthinker, setting her sights on the next challenge—trekking to Everest Base Camp.
The Maker—fluid, and in progress.
Gallery Note: Best enjoyed with a cup of strong matcha and an open mind.
Check out the Maker tab to see The Maker make things outside the ad world.
Accolades:
2025 ADDYs American Advertising Awards, District Best in Show - Alexa | Help Dad
2025 ADDYs American Advertising Awards, District Gold - Alexa | Help Dad
2025 ADDYs American Advertising Awards, District Gold - Lora in Ink.
2025 ADDYs American Advertising Awards, District Gold - Listen to the Wordle
2024 IDA International Design Awards, Honorable Mention - Lora in Ink.
2024 One Club for Creativity Portfolio Night All Star - Atlanta
2024 Microsoft x SCAD Hackathon - Winner Best Project
~ the obsessions
I think too much about people and their actions: food, culture, and habits.
My brain mostly lives in the past: I’m a history nerd obsessed with Egyptology, strange traditions, and the tiny human details that fuel my 2AM existential debates with my best friend.
Emotional expression fascinates me. Humans are wild. Wildly different. And feelings are endlessly fascinating.
Mid-shower epiphanies basically summarize my creative process. I care deeply about why something exists.And why people believe in it.
For those who think deeply or notice everything, same. Let’s be friends! Email me at design.anukriti@gmail.com or say hi on LinkedIn.
~ shiny things
American Advertising Awards [ADDY 2025]
~District Level
Mosaic Addy Award – Alexa / Help Dad
Gold In Consumer Campaign – Alexa / Help Dad
Gold In Consumer Campaign – Listen to the Wordle
Silver In Art Direction Campaign – Lora in Ink
~Atlanta Chapter
Best In Show – Alexa / Help Dad
Gold In Consumer Campaign – Alexa / Help Dad
Gold In Illustration – Lora in Ink
Gold In Campaign – Lora in Ink
Gold In Consumer – Campaign Listen to the Wordle
Portfolio Night All-Star 2024 – Atlanta
International Design Awards [IDA 2025]
Honorable Mention – Lora in Ink
SCAD Generate x Microsoft
Best Overall Project
SCADDY Awards 2025
Gold In Print – Lora in Ink
Gold In Copywriting – Vaseline | When Chaos Calls
Gold In Social Media/Activation – Vaseline | When Chaos Calls
Silver In Brand Strategy – Vaseline | When Chaos Calls
~ receipts
For the formal stuff, here’s my résumé.
I think too much about people and their actions: food, culture, and habits.
My brain mostly lives in the past: I’m a history nerd obsessed with Egyptology, strange traditions, and the tiny human details that fuel my 2AM existential debates with my best friend.
Emotional expression fascinates me. Humans are wild. Wildly different. And feelings are endlessly fascinating.
Mid-shower epiphanies basically summarize my creative process. I care deeply about why something exists.And why people believe in it.
For those who think deeply or notice everything, same. Let’s be friends! Email me at design.anukriti@gmail.com or say hi on LinkedIn.I’m unapologetically emotional, and that’s my edge. I notice the human stuff hiding inside a brief or product: the small rituals, the feelings most people wouldn’t call an insight.
On a recent automotive project, the car barely mattered. What mattered was the emotion it carried and the moments it triggered.
Maybe it’s my fine arts brain, or just how I see the world, but I’m good at pulling feeling out of inanimate things. I can take cold, technical briefs and find their heartbeat.
My favorite color is this very specific yellow you’ll see all over my site, across my digital life, and definitely on my phone case if we’ve met. I call it mango mousse because I love dessert and I name colors like menu items.
You probably won’t catch me wearing it. But you will see it everywhere around me.
I don’t know if I chose this color or if it chose me. It holds opposites at once: calm and quirky, rich and playful, soft but confident. It becomes whatever mood I need it to be.
Which feels… suspiciously like me.
American Advertising Awards [ADDY 2025]
~District Level
Mosaic Addy Award – Alexa / Help Dad
Gold In Consumer Campaign – Alexa / Help Dad
Gold In Consumer Campaign – Listen to the Wordle
Silver In Art Direction Campaign – Lora in Ink
~Atlanta Chapter
Best In Show – Alexa / Help Dad
Gold In Consumer Campaign – Alexa / Help Dad
Gold In Illustration – Lora in Ink
Gold In Campaign – Lora in Ink
Gold In Consumer – Campaign Listen to the Wordle
Portfolio Night All-Star 2024 – Atlanta
International Design Awards [IDA 2025]
Honorable Mention – Lora in Ink
SCAD Generate x Microsoft
Best Overall Project
SCADDY Awards 2025
Gold In Print – Lora in Ink
Gold In Copywriting – Vaseline | When Chaos Calls
Gold In Social Media/Activation – Vaseline | When Chaos Calls
Silver In Brand Strategy – Vaseline | When Chaos Calls
~ the obsessions
I think too much about people and their actions: food, culture, and everyday habits.
My brain mostly lives in the past: I'm a history nerd obsessed with Egyptology, strange traditions, and the tiny human details that fuel my 2AM existential debates with my best friend.
Emotional expression fascinates me. Humans are wild. Wildly different. And feelings are endlessly fascinating.
Mid-shower epiphanies basically sum up my creative process. I care deeply about why something exists. And why people believe in it.
For those who think deeply or notice everything, same. Let's be friends!
Email me at design.anukriti@gmail.com or say hi on LinkedIn.
I’m unapologetically emotional, and that’s my edge. I notice the human stuff hiding inside a brief or product: the small rituals, the feelings most people wouldn’t call an insight.
On a recent automotive project, the car barely mattered. What mattered was the emotion it carried and the moments it triggered.
Maybe it’s my fine arts brain, or just how I see the world, but I’m good at pulling feeling out of inanimate things. I can take cold, technical briefs and find their heartbeat.
My favorite color is this very specific yellow you’ll see all over my site, across my digital life, and definitely on my phone case if we’ve met. I call it mango mousse because I love dessert and I name colors like menu items.
You probably won’t catch me wearing it. But you will see it everywhere around me.
I don’t know if I chose this color or if it chose me. It holds opposites at once: calm and quirky, rich and playful, soft but confident. It becomes whatever I need it to be.
Which feels… suspiciously like me.
American Advertising Awards [ADDY 2026]
~District Level
GOLD In Consumer Campaign – Vaseline | When Chaos Calls
~Atlanta Chapter
GOLD In Consumer Campaign – Vaseline | When Chaos Calls
x 2 SILVER – The Dressing Room
American Advertising Awards [ADDY 2025]
~District Level
MOSAIC ADDY AWARD – Alexa / Help Dad
GOLD In Consumer Campaign – Alexa / Help Dad
GOLD In Consumer Campaign – Listen to the Wordle
SILVER In Art Direction Campaign – Lora in Ink
~Atlanta Chapter
BEST IN SHOW – Alexa / Help Dad
GOLD In Consumer Campaign – Alexa / Help Dad
GOLD In Illustration – Lora in Ink
GOLD In Campaign – Lora in Ink
GOLD In Consumer – Campaign Listen to the Wordle
Portfolio Night All-Star 2024 – Atlanta
International Design Awards [IDA 2025]
Honorable Mention – Lora in Ink
SCAD Generate x Microsoft
Best Overall Project
SCADDY Awards 2025
GOLD In Print – Lora in Ink
GOLD In Copywriting – Vaseline | When Chaos Calls
GOLD In Social Media/Activation – Vaseline | When Chaos Calls
SILVER In Brand Strategy – Vaseline | When Chaos Calls
~ the obsessions
I think too much about people and their actions: food, culture, and everyday habits.
My brain mostly lives in the past: I'm a history nerd obsessed with Egyptology, strange traditions, and the tiny human details that fuel my 2AM existential debates with my best friend.
Emotional expression fascinates me. Humans are wild. Wildly different. And feelings are endlessly fascinating.
Mid-shower epiphanies basically sum up my creative process. I care deeply about why something exists. And why people believe in it.
For those who think deeply or notice everything, same. Let's be friends!
Email me at design.anukriti@gmail.com or say hi on LinkedIn.
I have a soft spot for the emotional logic of things.
Why a certain car feels like freedom. Why a recipe can feel like home. Why we become irrationally loyal to one brand, one object, one way of doing something.
People rarely interact with things as rationally as a brief suggests.
I like working in that gap.
My favorite color is this very specific yellow you’ll see all over my site, across my digital life, and definitely on my phone case if we’ve met. I call it mango mousse because I love dessert and I name colors like menu items.
You probably won’t catch me wearing it. But you will see it everywhere around me.
I don’t know if I chose this color or if it chose me. It holds opposites at once: calm and quirky, rich and playful, soft but confident. It becomes whatever I need it to be.
Which feels… suspiciously like me.
American Advertising Awards [ADDY 2026]
~District Level
GOLD In Consumer Campaign – Vaseline | When Chaos Calls
~Atlanta Chapter
GOLD In Consumer Campaign – Vaseline | When Chaos Calls
x 2 SILVER – The Dressing Room
American Advertising Awards [ADDY 2025]
~District Level
MOSAIC ADDY AWARD – Alexa / Help Dad
GOLD In Consumer Campaign – Alexa / Help Dad
GOLD In Consumer Campaign – Listen to the Wordle
SILVER In Art Direction Campaign – Lora in Ink
~Atlanta Chapter
BEST IN SHOW – Alexa / Help Dad
GOLD In Consumer Campaign – Alexa / Help Dad
GOLD In Illustration – Lora in Ink
GOLD In Campaign – Lora in Ink
GOLD In Consumer – Campaign Listen to the Wordle
Portfolio Night All-Star 2024 – Atlanta
International Design Awards [IDA 2025]
Honorable Mention – Lora in Ink
SCAD Generate x Microsoft
Best Overall Project
SCADDY Awards 2025
GOLD In Print – Lora in Ink
GOLD In Copywriting – Vaseline | When Chaos Calls
GOLD In Social Media/Activation – Vaseline | When Chaos Calls
SILVER In Brand Strategy – Vaseline | When Chaos Calls
~ the obsessions
I think too much about people and their actions: food, culture, and habits.
My brain mostly lives in the past: I’m a history nerd obsessed with Egyptology, strange traditions, and the tiny human details that fuel my 2AM existential debates with my best friend.
Emotional expression fascinates me. Humans are wild. Wildly different. And feelings are endlessly fascinating.
Mid-shower epiphanies basically summarize my creative process. I care deeply about why something exists.And why people believe in it.
For those who think deeply or notice everything, same. Let’s be friends! Email me at design.anukriti@gmail.com or say hi on LinkedIn.
~ shiny things
American Advertising Awards [ADDY 2025]
~District Level
Mosaic Addy Award – Alexa / Help Dad
Gold In Consumer Campaign – Alexa / Help Dad
Gold In Consumer Campaign – Listen to the Wordle
Silver In Art Direction Campaign – Lora in Ink
~Atlanta Chapter
Best In Show – Alexa / Help Dad
Gold In Consumer Campaign – Alexa / Help Dad
Gold In Illustration – Lora in Ink
Gold In Campaign – Lora in Ink
Gold In Consumer – Campaign Listen to the Wordle
Portfolio Night All-Star 2024 – Atlanta
International Design Awards [IDA 2025]
Honorable Mention – Lora in Ink
SCAD Generate x Microsoft
Best Overall Project
SCADDY Awards 2025
Gold In Print – Lora in Ink
Gold In Copywriting – Vaseline | When Chaos Calls
Gold In Social Media/Activation – Vaseline | When Chaos Calls
Silver In Brand Strategy – Vaseline | When Chaos Calls
~ receipts
For the formal stuff, here’s my résumé.