Problem

Over 3.3 million single fathers in the U.S. navigate parenting alone, yet their efforts often go unrecognized. They face societal biases, limited resources, and a lack of tools designed specifically for their unique parenting journey.

Solution
"Alexa, Help Dad" shifts the narrative by celebrating the ingenuity of single fathers and positioning Alexa as their trusted ally. Through humorous and heartfelt storytelling, the campaign highlights everyday parenting wins or mess-ups—whether it’s setting school reminders, finding dinner recipes, or turning chaos into a dance party. 

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 See our Pitch Deck here.