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VASELINE | WHEN CHAOS CALLS
Integrated Campaign | 2025
GOLD, ILLUSTRATION | SCADDY'S 2025
GOLD,CAMPAIGN | SCADDY'S 2025
HONORABLE MENTION | SCADDY'S 2024
Problem
Queer youth are disproportionately forced into homelessness when their families reject them for who they are. Without safety, stability, or support, they face extreme vulnerability and isolation.
Solution
"Find Family Again" shares the stories of Ali Forney Center graduates who have rebuilt their lives and found chosen family through the center’s programs. The campaign leverages classic holiday traditions, like holiday dinner table conversations, gift giving, and greeting cards, to convey the experience of an AFC graduate in a way that’s entirely new, and emotionally compelling.
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