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Concepted and shot in-store, translating the Marshalls girlie’s shopping behavior into timely, trend-driven content for TikTok and Instagram.
Proactively briefed creators, shaping creative direction and fine-tuning final production with team feedback.
Repurposed event photography into a playful digital scrapbook, giving creator moments a second life across social.
Further extended candid creator moments from the event into a carousel of memes, giving them a life beyond Marshalls’ feed.
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