Problem:

Wordle’s initial buzz has faded, while Spotify seeks new ways to engage its Gen Z and Millennial audience through music-driven content. Both brands have strong communities but lack an interactive experience that keeps users coming back.

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Solution:

“Listen to the Wordle” merges music and wordplay, transforming passive listening into an interactive daily challenge. Each day, Spotify curates a five-song playlist inspired by the Wordle solution, with tracks linked to the word’s meaning, tone, or cultural references. Users decode musical clues to guess the word, turning discovery into a fun, shareable experience. This collaboration reignites Wordle’s viral appeal, taps into Spotify’s 500 million-strong user base, and strengthens brand loyalty by making music and puzzles an engaging, daily ritual.